Do you know that during 2020-2021, retailers saw a dramatic surge in email subscriptions? For some companies, volume doubled. More than 75% of marketers and business owners have seen an escalation in email engagement, desktop and mobile readership, and most importantly, open rates. Some studies show that the open rates have increased by 25%. These impressive numbers have proved to us that despite the pandemic, email marketing is alive and well.
It comes as no surprise that more than 90% of marketers and business owners have ranked email newsletters as the most crucial tool for a company to stay afloat during the pandemic and post-pandemic period, and 85% of marketers use them as the primary channel for generating leads today.
However, sending e-blasts to subscribers does not guarantee achieving those impressive numbers. According to statistics by Smart Insights, the average open rate is slightly higher than 17%, whereas the average click-through rate is 11%. Not so much, is not it? How do you secure these numbers for your brand? There are many strategies help to do this; however, one of the most viable ones is to follow modern email design trends.
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Trends in email design are a reliable source of changes. They provide signs of what works and what does not. They will also help with better forecasting for your business future and strategy, generate ideas that will resonate with the audience, indicate early signs in market fluctuation, give hints on how to improve your business model, and most importantly, save your money and time by offering solutions that achieve marketing goals.
Let’s consider top trends in email design for 2022 to remain on top of the game and help your business advance instead of stagnate. We will also mull over some highly recommended strategies for the upcoming year.